Privacy Policy

Last revised . 15/02/2024

At Direct from Factory, Inc. (“DFF”), we respect our customers’ privacy. DFF operates worldwide under Verlas. This privacy policy (“Policy”) applies to all DFF activities, including, but not limited to our brands’ websites, and all other websites, mobile sites, services, applications, platforms and tools where this Policy appears or is linked (collectively, our “Website”). This Policy is to inform you about how we collect, use, share, and protect personal information. By providing information to us (by any means, whether in correspondence, via our Website or otherwise) you consent to our use of the information you provide in accordance with this Policy. Any reference to our Website includes its e-mail, text, live chat, and other electronic messages. If you do not agree with this Policy or our practices, you may not use our Website or related services.

This Policy may change from time to time and is incorporated into our Website Terms of Use. We will notify you when changes are made to the Policy. Your continued use of our Website constitutes your acceptance of those changes. We encourage you to review this Policy periodically.

1. Information We Collect

We collect personal information about you in various ways, such as when you provide it at on our Websites or affiliated websites, and social media channels, at our events, through your participation in surveys, via text messages or on the telephone. The types of personal information we may collect include:

(a) contact information (such as name, postal address, delivery address email address, and mobile or other telephone number);

(b) username if you have registered an account with us;

(c) payment information (such as your payment card number, expiration date, authorization number or security code, delivery address, and billing address)

(d) purchase, return, wish list, and transaction information including cart information;

(e) customer service information (such as customer service inquiries, comments and history);

(f) device information;

(g) photographs, comments and other content you provide;

(h) social media information;

(i) contact information you provide about friends or other people you would like us to contact; and

(j) information we may obtain from our third-party Service Provider.

In addition, when you visit our Website, open our emails, or interact with our related tools, widgets or plug-ins, we may collect certain information by automated means, such as cookies, web beacons and web server logs. The information we collect in this manner may include your IP address, unique device identifier, browser characteristics, domain and other system settings, search queries, device characteristics, operating system type, language preferences, referring URLs, actions taken on our site, dates and times of website visits, metadata and other information associated with other files stored on your device. Through these automated collection methods, we obtain “clickstream data,” which is a log of the links and other content on which a visitor clicks while browsing a website. We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you for the purposes described below, and to let us know, for example, whether you have opened an email we sent to you. While you can change your cookies settings in your browser, please note, however, that without cookies you may not be able to use all of the features of our Website.

In addition, we may use local shared objects to collect and store information about your preferences and how you interact with our Websites. These technologies help us recognize you, customize or personalize your shopping experience, store items in your online shopping cart between visits, and analyze the use of our services and solutions to make them more useful to you. These technologies also allow us to aggregate demographic and statistical data and compilations of information, which may include personal information, and share this information with our business partners and Service Provider that provide products and services to us.

We may also offer internet-based advertising programs on our Website such as NetworkAdvertising ( and AdChoices ( These third-party services selectively display ads based on browsing history. You can opt out of these services by clicking on the link above.

We also may collect information about the location of the mobile device or tablet used to access the Website (“Location Data”). Location Data includes: (a) the location of the mobile device or tablet derived from GPS or WiFi use; (b) the IP address of the mobile device or tablet or internet service used to access the Website; and (c) other information made available by a user or others that indicates the current or prior location of the user, such as geotag information in photographs. We will inform you if a specific Website, or service collects precise Location Data. If you do not want us to collect Location Data from your device, please disable the location settings on your device or tablet. Note, however, that disabling the location setting may affect your ability to access and use our Website.

When you connect with social media though the Website, you may link with social media platforms and social media plug-ins (e.g., the Facebook “Like” button, “Share to Twitter” button) (collectively, “Social Media”). When accessing services through a Facebook or other Social Media accounts, we may (depending on the applicable user privacy settings) automatically have access to information provided to or through the Social Media platform. We may collect and use this information for the purposes described in this Policy or at the time the information is collected.

Information collected directly by the third party providers of the features is subject to the privacy policies or notices of these providers. We are not responsible for these providers’ information and privacy practices.

Information we collect will only be used as described in this Policy. If you choose not to provide certain information, we may not be able to provide you with requested products, services or information.

2. How We Use the Information We Collect

We may use the information described above in one or more of the following ways, and we may seek specific consent prior to such use, depending on your jurisdiction:

(a) to provide our Website and its contents to you;

(b) to provide requested products and services including, as applicable, order confirmation and delivering products or services;

(c) to process and track orders;

(d) to respond to comments, questions, or concerns;

(e) to prevent and detect fraud and other unlawful activity, claims and other liabilities;

(f) to improve or develop new services and product offerings;

(g) to identify, offer, and contact you with personalized content and advertising, including newsletters, articles, product or service alerts, new product or service announcements, savings awards, event invitations, and other information;

(h) to conduct market research, surveys, and similar inquiries to help us understand trends and customer needs across product categories or customer groups;

(i) to alert you about a product safety announcement or recall or correction of an offer, promotion, or advertisement;

(j) to enroll you in loyalty or other programs, and enter you into sweepstakes and promotions or contact you regarding a contest prize;

(k) to keep a record of our interactions with you if you place an order or otherwise deal with our representatives over the telephone or online;

(l) to notify you of changes to our Website or any products or services we offer;

(m) for marketing and promotional purposes;

(n) to verify and validate your identity to reduce credit risk and manage collections;

(o) to ensure that your shopping experience is as easy and pleasant as possible;

(p) to carry out our obligations and enforce our rights; and

(q) to comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies.

We may also use the information in other ways for which we describe at the time of collection.

In addition, we may use information collected through cookies, web beacons, pixels, web server logs and other automated means for purposes such as (a) customizing our users’ visits to our Website, (b) delivering content tailored to our users’ interests and the manner in which our users browse our Website, and (c) managing our Website and other aspects of our business. To the extent required by applicable law, we will obtain your consent before collecting information using cookies or similar automated means.

We may use third-party analytics services on our websites, such as those of the following:

(a) Google Analytics

The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze your use of our Website. The information collected through these means (including IP address) may be used by these analytics providers and other relevant third parties who use the information, for example, to evaluate use of the Website. To learn more about these analytics services and how to opt out, please visit the relevant websites listed above or click here to learn about our partners participating in the Digital Advertising Alliance.

3. Interest-Based Advertising

On our Website, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. This section of our Policy provides details and explains how to exercise your choices.

You may see our ads on other websites because we use third-party ad networks, such as the following, to serve our ads:

(a) Google Ads

(b) Facebook

(c) MiQ

(d) Zeta Global

(e) StoryGize

(f) Pinterest

Through such ad networks, we can target our messaging to users through demographic, interest-based and contextual means. We may also use our own cookies to serve you relevant advertising from which you can opt out of by clicking the links above. We can track your online activities over time by collecting information through automated means, including through the use of first and third-party cookies, web server logs, pixels and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect on our behalf includes data about your visits to websites that serve our advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Website and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn how to opt out of this ad network interest-based advertising, click on the links above or click here to learn about our partners participating in the Digital Advertising Alliance.

4. Information We Share

We do not disclose personal information we collect about you, except as described in this Policy. We may share personal information with Service Providers who perform services on our behalf. The term “Service Provider” shall have the meaning given to it under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.198) or other applicable data protection laws. These Service Provider are permitted to use or disclose the information only as necessary to perform services on our behalf or comply with legal requirements. Examples of these Service Provider include entities that process credit card payments, manage and reduce our credit risk, verify information, fulfill orders, and provide web hosting, analytics and marketing services. We also may share your personal information with our affiliates and joint marketing partners for the purposes described in this Policy.

We may release your personal information if we are required to do so by law or court order, to enforce or apply our Terms of Use or if we believe in good faith that such release is necessary or appropriate to protect the rights, property, or safety of our company, customers, affiliates, or others. We may also share or transfer information, including your personal information, in connection with the sale, transfer, acquisition, merger, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change or ownership or control by DFF or any affiliated company (in each case, whether in whole or in part). When one of these events occurs, we will use reasonable efforts to notify users before information is transferred or becomes subject to different privacy practices.

We may also share information or data in a form that cannot be used to uniquely identify or contact an individual person (“non-personal information”). We may collect, use, transfer, and disclose this non-personal information for any purposes. Non-personal information that we collect may include information regarding your activities on the Website, which may be aggregated and used to help us provide more useful information to our customers and to understand which parts of the Website are of most interest.

5. How We Protect Personal Information

We enforce commercially reasonable security measures online and in our physical facilities to protect against the loss, misuse, disclosure, or alteration of personal information provided to us. While we strive to safeguard your personal information, we cannot guarantee the security of any information you disclose or transmit to us.

If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your password, username, credit card information, or other personal information through e-mail.

DFF provides reasonable physical, electronic, and procedural safeguards to protect consumers’ personal data. For example, DFF limits access to this information to authorized employees, service providers, and contractors who need access to perform the activities described in this Policy. Additionally, we have taken measures to make shopping on the Website a safe and enjoyable experience for our valued customers. We use Hypertext Transfer Protocol Secure (HTTPS), Secure Shell (SSH), and IP Security (IPSec) encryption technology to encrypt your personal credit information, including your credit card number, before it travels over the Internet.

6. Choice/Opt-Out

We offer you certain choices in connection with the personal information we collect about you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove you from our mailing lists, exercise your rights regarding your personal information, or submit a request, please contact us. You can also unsubscribe from receiving our emails by following the “Unsubscribe” link provided in our emails. We will honor your request to remove you from our mailing lists, but there may be a delay between submission of such request and actual removal from our mailing lists, as these lists are generated well in advance of our actual mailings. Opting out of communications does not affect our communication with you via telephone or email regarding your orders or other sales or service transactions.

You may request access to the personal information we maintain about you or request that we correct, amend, delete or block the information by contacting us. You may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward.

7. Text Messaging Services

When you sign up for one of our text messaging programs, you are expressly consenting to receive text messages on your cell phone or other mobile device about our products, services, and/or programs which may be sent by automated means. Text messages will only be sent to the mobile phone number used to opt into the applicable text message program. Details on how many messages you should expect to receive are provided at the time of enrollment. In some instances, you may have the opportunity to reply to a message, which may result in additional response messages. Your consent to enrollment in any text message program is not a condition of purchase. For information about a text message program you may text HELP to the applicable short code.

Message and data rates may apply. We do not charge a fee for our text message programs and assume no responsibility for charges by your carrier that you may incur when you sign up to receive text messages from us. You may opt out of a text message program at any time by texting STOP to the applicable short code, or as otherwise stated in the specific terms and conditions for the applicable text message program. You may receive a final confirmation message to confirm that you will no longer receive text messages from the applicable text message program unless you opt back into such program. Some of our text messaging services have additional terms and conditions that will apply in addition to the description above.

8. Children’s Privacy

We are committed to protecting the privacy of children. The Website is not directed to children and we do not knowingly collect any personal information from children. If you are under 13 do not use our site or provide any information about yourself including, without limitation, your name, address, email address or any screen name or user name you may use. If a child under the age of 13 has provided us with personal information online, we ask that a parent or guardian please contact us. If we learn that we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. Please visit the FTC’s website at for tips on protecting children’s privacy online.

9. Do Not Track Policy

Some browsers have a “do not track” feature that lets you tell websites that you do not want your online activities tracked. At this time, the Websites do not respond to web browser “do not track” requests or similar signals that users may employ.

10. Consent

By providing information on or through a Website you are consenting to the collection, use and disclosure of such personal information as described in this Policy. You may withdraw your consent at any time by following the procedure described in the Choice/Opt-Out section above.

11. Links to Third Party Sites and Services

This Website may contain links to third party websites operated by individuals or companies unrelated to us. Please be aware that we are not responsible for the privacy practices of such third party websites. We provide links to these websites for your convenience only and you access them at your own risk. We recommend that you review the privacy policies and terms of use posted on and applicable to such third party websites prior to utilizing them.

12. Access and Retention

If you have a Website account, you can log in to view and update your account information. You may also contact us with requests for information, questions or concerns, to request edits to your personal information, or to have your personal information removed from our database. We keep your personal information for as long as we think is necessary or advisable, and we reserve the right to retain it to the full extent not prohibited by law.

13. Notice of Financial Incentive

We may offer you certain benefits in connection with the disclosure of personal information and data associated with your account. For example, we may offer you the opportunity to be eligible for certain perks and benefits such as rewards, exclusive offers, and discounts. All benefits are free of charge.

When you participate in these perks and benefits, we will collect and keep the personal information you provide, or that you’ve previously provided. To enhance your experience with and reward you, and to provide you with tailored benefits, we may also collect and use the following categories of personal information listed in connection with your accounts, including personal information we’ve previously collected about you:

  • Identifiers
  • Online activity information
  • Geolocation data
  • Commercial information

We collect this information through your interactions with us and our partners, as further detailed in our Privacy Policy. We will also use this information to send you messages about benefits and rewards, and to send you tailored marketing messages from us and our partners.

The benefits to accountholders are reasonably related to our good-faith estimate of the value provided to us by their personal information. The value of personal information to us varies by individual and is related to the value of the rewards and discounts provided to accountholders, minus the costs of providing those benefits.

You may withdraw from participation from any rewards program at any time by following the instructions provided upon enrollment.

Your Privacy Rights

California, Colorado, Connecticut, Virginia, Utah, and other states have passed consumer data protection laws that give consumers rights and control over their personal data. Depending on your state of residence, you may have certain rights related to the personal data we have collected from you, which may or may not be granted based on the circumstances, but only in compliance with applicable law. These rights may include the following:

  • The right to request a business to disclose the categories and specific pieces of personal information that it collects about the consumer, the categories of sources from which that information is collected, the business purposes for collecting or selling the information, and the categories of third parties with which the information is shared.
  • The right to request deletion of personal information.
  • The right to request correction of inaccurate personal information.
  • The right to request that a business that sells the consumer’s personal information, or discloses it for a business purpose, disclose the categories of information that it collects, the categories of information, and the categories of third parties to which the information was sold or disclosed.
  • The right to opt out of the sale of personal information by a business.
  • The right to opt-in to the collection of sensitive personal or the right to limit the use of sensitive personal information.
  • The right to request that a business that collects personal information about you disclose to you certain information in an easily accessible, transferrable format.
  • The right to equal service and price by prohibiting discrimination against you because you exercised their rights under the bill.
  • The private right of action in connection with certain unauthorized access and exfiltration, theft, or disclosure of your nonencrypted or nonredacted personal information.

Please include your email address, full name, and your specific information about your request(s). If you would like to update or correct your email address, street address, or other personal information with us, please include specific details about the information you wish to have updated or corrected.

You must provide enough information that allows us to verify your identity. Only you or your authorized agent may make requests regarding your personal information. An authorized agent must have documentation that they are authorized to act on your behalf. We will fulfill or reject your request within the amount of time required by law.

The exact scope of these rights may vary by state. To exercise any of these rights please contact us. Some states grant residents the right to appeal any decision we have made related to your rights request. To appeal a decision regarding a consumer rights request, please email us at

California Shine the Light Law: California Civil Code Section 1798.83 permits individual California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes during the preceding calendar year. We will respond within 45 days. To make such a request, please write to:

Direct From Factory, Inc. at

Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to However, please know we do not currently sell data triggering that statute's opt-out requirements.

14. Your General Data Protection Regulation (GDPR) Privacy Rights

If you are a resident of the European Economic Area, the United Kingdom, or Switzlerland, You may have certain rights related to the personal data we have collected from you, which may or may not be granted based on the circumstances, but only in compliance with applicable law. These rights may include the following:

  • The right to remove consent, where you have provided it, at any time.
  • The right to ask us to confirm if we are processing your personal data.
  • The right to ask for access to your personal data.
  • The right to ask to correct your personal data if it’s wrong.
  • The right to ask us to delete your personal data.
  • The right to be forgotten and you can ask that our systems stop using your personal data.
  • The right to ask us to restrict how we use your personal data.
  • The right to ask us to help you move your personal data to other companies. You have a right to ask that we provide your personal data in an easily readable format to another company.
  • The right to ask us to stop using your personal data.
  • The right to lodge a complaint to the relevant supervisory authority.

We generally process personal data of those residing in the EU on the legal basis of our legitimate interests in performing the function or service you requested. Where appropriate, we may rely on alternate legal bases, such as your consent to certain types of processing. Where we process your personal data on the basis of consent, we will clearly obtain your opt-in consent. Where given, you may withdraw your consent at any time by contacting us. A withdrawal of consent will not affect the validity of our use of your Personal Information up until the point you have withdrawn your consent.

If we process your information based on our legitimate interests as explained in this Privacy Policy, or in the public interest, you can object to this processing in certain circumstances. In such cases, we will cease processing your information unless we have compelling legitimate grounds to continue processing or where it is needed for legal reasons. Where we use your data for direct marketing purposes, you can always object using the unsubscribe link in such communications or changing your account settings.

15. Locations; Data Transfers

DFF is based in the United States. We make no claims that the Website or any of its content is accessible or appropriate outside of the United States. Access to the Website may not be legal by certain persons or in certain countries. If you access the Website from outside the United States, you do so on your own initiative, at your sole risk, and you are responsible for compliance with all applicable laws.

When you access this Website, you understand and acknowledge that we may transfer, process, and store information about you in the United States and other countries, both within and outside of the European Economic Area. By providing us with your information, you consent to the transfer to, and to the processing and storage of your information in, countries outside of your country of residence, which may have different data protection laws than those in the country in which you reside.

16. Modifications to this Policy

We will modify this Policy if our privacy practices change. We will notify you of such changes by posting the modified version on our Website and indicating the date it was last modified, and, if the changes are significant, we will provide a more prominent notice (including by email in certain instances). The date this Policy was last modified is at the top of this page. Please periodically review this Policy so that you are familiar with the current Policy and aware of any changes.